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Welcome to 
the future 
of informal 

A tech-enabled B2B retail platform that helps small retailers source their inventory and access financing.


African food supply chain is complex and inefficient

There are more than 10 million informal retail outlets representing more than 90% of the total trade of essential goods. In Nigeria alone, there are more than 1,500,000 outlets selling more than $12 billion worth of FMCG goods.

BetaStore gives better access to informal retailers to the widest assortment of FMCG goods at wholesale price and delivers to their stores. The retailers don't need to close their shops to go to the open markets and visit tens of suppliers to source for basic goods.

About us

What We Do

What we do



What customers say about us

T.B. Food store (Small Retailer)

I am happy with the services you are rendering. It has helped me a lot. First of all, I don't have to lock my shop again to go to the market every time. It has reduced the stress of gathering money to go to the market because I can leverage your payLater program. I used to sell Indomie as retail alone because I couldn't buy a lot of cartons to sell to customers that ask, but now with BetaStore, I can ask for 2 cartons to sell to customers in the morning and another one by evening. It's convenient for me, so I don’t go to the market every time again.

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