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Welcome to the future of informal retail

A B2B marketplace platform for FMCG retailers to enable them to get better access to FMCG goods and financing

African food supply chain is complex and inefficient

There are more than 10 million informal retail outlets representing more than 90% of the total trade of essential goods. In Lagos alone, there are more than 200,000 outlets selling more than $2 billion worth of goods.
BetaStore gives better access to informal retailers to the widest assortment of FMCG goods at wholesale price and delivers to their stores. The retailers don't need to close their shops to go to the open markets and visit tens of suppliers to source for basic goods.

Here is one of our first customers

Home: About Us

What We Do

Demand-driven supply

Informal retailers can order products at any time via our AI-powered channels (SMS, Chat, WhatsApp, App) and receive the delivery to their stores.

Smart financing

for business growth

Based on our internal facts-based data, informal retailers are empowered with smart financing to grow their businesses without interruption.

Granular market analytics

Manufacturers can leverage much needed granular market insights to make data-driven informed decisions to scale up their businesses efficiently.

Home: Our Technology
Home: Careers
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Steve Dakayi-Kamga



  • Jumia Group

  • Orano (formerly Areva)


  • ECAM Industrial Engineering School


Leo-Armel Tchoudjang



  • AccessHolding AG (IFC shareholder)

  • BNP Paribas

  • Columbia University & Said Business School

  • Solvay Business School

  • Polytechnic Engineering School of Mons


Get in Touch

Contact: +1 415 368 9013 / +1 707 902 3924

Address: 340 South Lemon Ave, #7682, Walnut, CA 91789, United States

© 2020 Copyright by SimpleMarket, Inc.

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